Basically, the Web and the Internet are Brand U paradigm busters. For example, they’ve changed the balance of power between buyer and seller. The buyer is much more powerful. Think of supply and demand. Where’s the supply and where’s the demand? Think of the employee as the Brand U buyer and the employer as the seller. The employee now has more clout. Think of consumer and manufacturer. The consumer can now access price, availability, and company information from the Web and shop for the best employment deals.
Remember a few years ago, our parents said become a doctor or lawyer because that’s where the money is. Then venture banking became hot. So what’s hot now? Many of today’s parents want their teenage children to become high-tech entrepreneurs in computers, telecommunications or health care