The fundamental dynamics and rules of the New Economy employment marketplace have:
- Shifted balance of power from employer to Brand U employee
- Created a Brand U trinity work culture of ‘me-myself-I’
- Created a Brand U mentality among many professionals
- Created an online bazaar of Brand U’s and employers
- Allowed Brand U’s to offer themselves up to the highest bidder
- Presented many new work and job opportunities to Brand U’s
- Encouraged job-hopping among Brand U’s
- Allowed people to find their work bliss and calling
- Forced company loyalty to become an oxymoron