What is a brand? It’s a way of encapsulating and communicating a product’s power, pitch, and position in the most succinct way: the combination of one name and visual image – a personality – that anyone, anywhere, will recognize and interpret in precisely the same way.[i]
David Andrusia and Rick Haskins
“Brand You is about breaking bounds and creating unmistakable value-added ‘products’ (projects!) for identifiable ‘customers.’ The products/projects become your ‘braggables.’ [ii]
Tom Peters
A brand is your essence: who you are when you burn away all that is excess. [iii]
Harriet Rubin
Brand U work is New Economy work – changing, wrenching, exhilarating, and full of opportunities.
Greg Hutchins
[i] Andrusia, David, and Haskins, Rick, Brand Yourself, NY: Ballantine Publishing, 2000, p. 10.
[ii] Peters, Tom, The Brand You 50, NY: Alfred A. Knopf, 1999, p. 41.
[iii] Rubin, Harriet, Soloist, NY: HarperCollins, 1999, p. 78.