Almost all work even from the receptionist to the CEO is now knowledge and information based. We, as Brand U’s, may create a new product, offer a unique suggestion, or provide value-added services. We have to use our best judgment, tools, methods, and knowledge in our work.
Since the risks of poor attitudes, skills, and performance are now too high, each person is considered a Brand U professional. In an employee involved atmosphere, Brand U workers and teams have more responsibility and authority to control their work and ultimately their destiny. Work responsibility rests with each Brand U worker. Implicit is that we use our best judgment to do the right things right. In some facilities, ‘quality associates’ control the speed of their production line and can stop it if there’s a defective component.