- Don’t play by the dominant competitive rules of your industry
- Get innovative or get dead
- Reexamine a company’s hidden strategic assets, then leverage the hell out of them
- Create a bias for speed and action
- Be proactive and experimental
- Break down barriers
- Use all people’s skills all the time
- Globalize the company’s perspective and knowledge base
- Admit the eco-industrial revolution is well and truly upon us
- Turn organizational learning into a corporate religion
Develop strategic performance measurement tools[i]
[i] Source: Kiernan, Matthew, The Eleven Commandments of 21st Management, Prentice Hall, 1996, p. 11-13.