Many companies regularly ask workers to conduct a gap analysis of their skills in relationship to business needs. Brand U’s are then expected to develop skills that will satisfy these organizational needs. Or expressed another way, Brand U’s are expected to look out for #1.
- Brand U’s reassess their core proficiencies periodically just like any business does with its core competencies. Once you’ve addressed the following questions, then you can develop a career and work strategy. A career gap analysis follows this process:
- Get clued in
- Know your market’s and customer’s hot buttons (the ‘opportunities’)
- Know your value proposition (the ‘is’)
- Close the gap (move the ‘is’ closer to the ‘opportunities’)