There are many studies that identify the attributes of product success. What makes a product a success can also make you successful. Once a customer or stakeholder is identified, then you can enhance your Brand U value by:
- Developing new abilities not available by competitors
- Providing higher value (cost, quality, service, delivery)
- Finding a better way of meeting customer requirements and needs
- Providing excellent product or service quality relative to competitor’s products
- Offering better price performance characteristics than a competitor’s products or services.