David Andrusia and Rick Haskins in Brand Yourself make the case for personal branding:
“Branding is such a powerful tool in selling a product that it makes perfect sense that we as individuals should brand ourselves – thereby creating a strong, positive sense of ourselves (the product) and our services that is different and better than what our peers have to offer (the competition) – for the greatest possible career success.” [i]
[i] Andrusia, David, and Haskins, Rick, Brand Yourself, NY: Ballantine Publishing, 2000, p. 3.