How do you establish Brand U value? This is done two ways: 1. through lifelong learning and 2. constant personal innovation. “Innovation has become the industrial religion of the late 20th century,” says The Economist.[i] Businesses view innovation as the key to capture markets and increase profits. We’ll discuss two types of innovation in this chapter: 1. organizational innovation for developing new products and 2. personal innovation for developing internal marketable and transferable skills
[i] “Innovation in Industry,” The Economist, February 20, 1999, p. 1.