To stay competitive, Brand U companies are shaving costs, killing marginal product brands, cutting product lines, reengineering processes, outsourcing non-core processes, projectizing work, and reducing suppliers. Products and services that routinely increased in price each year are now stabilizing as competitive pressures and customer resistance cap price increases.
This is also occurring in Brand U services. Professional firms, such as law, engineering, architecture, and medical offices, were once immune to marketplace pressures. No more! Consumers can shop for the best prices and services. Since service quality and price are uniformly high, what differentiates your professional services from anothers?