In real estate, it’s all about location … location … location. In life and in work, it’s all about timing …timing…timing. It’s about choices – how Brand U’s use their limited time, resources, and monies. Brand U’s can’t be all things to all people. More work gurus say: it’s all about focusing on what matters, on the important principles that drive us, and the important practices that simplify our lives.
Time management is a life-critical issue for us. Time management is fundamentally about life, family, and work management. Most Brand U’s can identify with these symptoms. The typical businessperson experiences 170 interaction per day, including emails, phone calls, and hallway conversations. This person also has 200 to 300 hours of uncompleted work.[i] Without sufficient time, one of these suffers. Ultra busy mothers, sole proprietors, and executives live through many conflicting signals and constraints. They all involve making the right choices and controlling time to get the right things done so critical stakeholders are satisfied. Sound familiar? And as working parents, we have to worry about childcare, relationships, work concerns, individual desires, and many other time constraints.
[i] Reported in Beardsley, David, “Don’t Manage Time, Manage Yourself,” Fast Company, April/May, 1998, p. 64.