I know a senior manager who simply doesn’t want the facts or data when she has a staff meeting. She wants useful and doable information and yes preferably, knowledge – all of which have value. Data must become value-adding information to be useful for intelligent decision-making.
In the Brand U workplace, the decision-maker may be a vice president or line worker. The decision-maker may be a person on the assembly line who needs instantaneous process or product information. Or, the decision-maker may be a customer service representative who needs a customer’s order history to resolve a billing discrepancy.
Computers provide decision-makers with real-time information to improve design, production, and customer service. Without timely, complete, and accurate quality information, an organization and its stakeholders are aimless. With reliable information, management and teams can measure progress, verify compliance, justify improvements, mitigate risks, and initiate preventive actions.