A mantra for Brand U’s is: ‘do what you believe in and believe in what you do.’ More Brand U’s are gravitating towards their work callings. Calling is where our principles and practices are aligned. Two things are required for a calling. First, we must have the God given ability to do a job and derive full enjoyment from it.
A calling is unique to each of us, perhaps a match of career, attitude, and aptitude that’s made in heaven while tempered on earth. A calling reinvigorates and renews our energies and our perspectives. Finding what we’re interested in is often the first step to developing a passion for work. With passion comes interest and a willingness to go the extra step for us, our family, or a customer. So, is your work a calling?