The reality is that most of us don’t understand or care about organizational visions. However, vision is one of the most important business principles, up there with core competencies, self-managed teams and the other major business truths found today.
A compelling vision may be what distinguishes leadership from management. Leadership communicates a compelling reason to change, while management waits and grasps the status quo. A compelling vision results from strong leadership, knowledge of organizational dynamics, understanding competitive drivers, and knowledge of customer requirements. Once a vision is developed, goals, plans, and objectives can be developed for every level within the organization. Senior management then supports the vision through words and deeds.