Why don’t Brand U’s want to go into management? Management not too many years ago was everyone’s dream? The perks, responsibilities, authority, power, and money were the heralded benefits of management. The problem is that management is not what it’s cut out to be. In many cases, its challenges outweigh its benefits.
Many of us were trained to be managers. That was the golden path to power, prestige, authority, and money. We can now get what we want by being Brand U individual contributors without being in charge of people. Brand U’s can influence, coach or participate in multiple projects. The rewards are equally high. We have the opportunity to share our skills, abilities, and knowledge – without the psychic strains of bossing people around. We have influence power instead of boss power. Influence is the ability to persuade others to do things by virtue of our credibility and personality as opposed to positional power.