Geeks were once marginalized. Now, Brand U geeks seem to run the world. Commercials, ads, rock bands, books, TV soaps, and TV sit-coms are making techno-geeks cool. Look at the number of TV stories that have a stereotypical geek landing the big-job, working killer hours and making billions on an IPO, or running off into the sunset with the leading lady. Great! The loser, pocket protector image has disappeared. One publisher has a series catchily called Geek Power. Oh, have times changed?
The dream of many is to be a Brand U entrepreneur not toiling in a corporate dungeon. These wanna-be entrepreneurs want to identify a market need and kick a little market ass with the killer product. Phil Knight of Nike, Bill Gates of Microsoft, or Scott Adams of Dilbert are credentialed geek-heroes. They saw a market opportunity, commercialized a killer idea, and then captured marketshare. In the mean time, they made billions of bucks.