If you think that you know what’s happening with work, careers, and job, write a book. It’ll be a best seller if you’re close to right. That’s the reason I wrote The Rules Have Changed.
I’m addicted to work, career, and job books. I want to know the latest thinking and figure out what I’m missing. Tom Peters, Joel Barker, William Bridges, David D’Allessandro, Richard Bolles, and a few other have written job books. All have done very well. Why did they write the books?
Usually, writers have three reasons for writing: 1. They are passionate about the topic; 2. They have something to say and want to get it out and 3. They want to make money. Let’s look at the third point. Authors and consultants have discovered there is a linear relationship between: book visibility, credibility, marketability, brandability, and billability. It all starts with a best seller.
Life Lesson Earned: Most or all the work, career, and jobs books don’t reflect today’s economy. They may have made sense ten or 20 years ago, but are different now.