The problem is that work is consuming more time. Family, social, and community activities eventually suffer. The ‘work until you drop’ mentality has lost much of its allure. A balanced life, especially to those of us who must juggle career and family has become a status symbol. More Brand U’s are hearing the refrain, ‘get a life.’
More than one in twelve Brand U’s has consciously made a life change such as reducing hours on the job or refusing a promotion to gain time with our families