Brand U manager attributes include:
- Help others develop personal leadership skills
- Abandon command-and-control management. Lead by collaborating, coaching and facilitating
- Take responsibility for the culture and performance of your group
- Move from enforcing compliance with job requirements to creating relationships that inspire participation in achieving goals[i]
[i] Quoted in Alter, Allan, “3M’s Leadership Journey,” Computerworld, December 14, 1998, p. 75.