So, you’ve developed a new e-commerce business model and want to do your own thing, to commercialize your great idea. It may be a killer application, a new process, or an artificial intelligence search engine.
Whatever it is, you’ve learned that it’s much easier to start from a clean slate to create a Brand U culture than it was to change the culture and processes of your present or past employer.
That’s why companies are making their Web operations stand-alone companies or divisions. E-business requires too much change.