According to the Handy work model, an organization’s middle ring is composed of Brand U portfolio or project people who have specific skills the organization needs for special projects. In this model, the middle ring Brand U’s have a bundle of skills that can be sold to the highest bidder, much like engineers, writers, architects or journalists already do.
These bundle of skills and accomplishments were often learned and developed in project teams. As Brand U’s, we’ll promote and sell our resumes and portfolios from employer to employer and from project to project. Well in many organizations, project people are in the ascendancy as they move from job to job accumulating and applying knowledge which translate to higher wages.