Brand U Work in the Disruption Economy

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Brand U’s Avoid These Projects

 

  1. Mission impossible project has a high chance of success and a high degree of satisfaction.
  2. Ugly project has a high chance of success but a low degree of satisfaction.
  3. Kamikaze project where everybody knows the project will fail but team members feel good about it.
  4. Suicide project, where everyone knows it’ll fail and they feel miserable on top of it. [i]

[i] Melymuka, Kathleen, “Hell According to Yourdon,” Computerworld, March 31, 1997, pp. 77-80.