Brand U Failure. Greg Hutchins

Brand U Principles of Leadership

Find the right ‘big idea’ for the right time Build a great team right away Keep a clear and compelling vision Insure adaptability[i] [i] Citrin, James and Neff, Thomas, “Doing the Right Things Right,” NY Times, January 11, 1998, p. 10.

Brand U Failure

Your Brand U does not come without pain. Designing your personal brand takes time and much trial/error until you find your personal voice or calling and distill it into your personal Brand U. Think about it? Smart failure is one of the best predictors of Brand U success. It also guarantees employability in today’s economy. …

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