Brand U Work in the Disruption Economy

Non Compete Agreements

Does moving from job to job add Brand U value to the new employer? The assumption is it does. However, the risks are higher for both parties. Intellectual property is more valuable and portable as Brand U’s with ideas and knowledge can take them to new employers. What can a company do? More are aggressively attempting to protect ideas with noncompete and confidentiality agreements.

 

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