Brand U Work in the Disruption Economy

Organizations Are Run by Rules

There’s a misconception the only way to create a virtual organization is to provide workers a laptop, e-mail, and instructions while corporate offices are sublet or disappear. Wrong!

Organizations run on a set of rules, principles, and practices. Businesses and organizations are based on a culture, face-to-face contacts, synergies, and shared goals that can’t be replaced by a set of electronic tools.

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