Brand U Work in the Disruption Economy

Happy Brand U’s

Do happy Brand U’s make better and more profitable companies? If the answer is a demonstrable yes, then people really do matter. The Gallup survey discussed early in the chapter found there was a positive correlation between worker attitudes and a company’s financial results.

The survey found that four attitudes correlate to higher profits: 1. Brand U’s feel they have the opportunity to do what they do best every day; 2. they believe their opinions count; 3. they feel their fellow workers are committed to quality; 4. they’ve made a direct and personal connection between their work and the company’s mission.[i]

[i] Grant, Linda, “Happy Workers: High Returns,” Fortune Magazine, January 12, 1998, p. 81.

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