Do happy Brand U’s make better and more profitable companies? If the answer is a demonstrable yes, then people really do matter. The Gallup survey discussed early in the chapter found there was a positive correlation between worker attitudes and a company’s financial results.
The survey found that four attitudes correlate to higher profits: 1. Brand U’s feel they have the opportunity to do what they do best every day; 2. they believe their opinions count; 3. they feel their fellow workers are committed to quality; 4. they’ve made a direct and personal connection between their work and the company’s mission.[i]
[i] Grant, Linda, “Happy Workers: High Returns,” Fortune Magazine, January 12, 1998, p. 81.