Core activities are designed around end-to-end processes while special activities are project managed. But, new problems can arise. To illustrate a recent challenge in a flattened organization, a Brand U manager had three direct reports to manage 90 people.
Three front-line supervisors don’t exist anymore and this person now manages 90 people. What’s the most effective way to do this? Ninety direct reports are too wide a span of control. Thus self-managed, Brand U project teams and self directed Brand U individuals create the Brand U organization.