Brand U Work in the Disruption Economy

Family Friendly Companies

Companies are simultaneously transforming and want to be ‘family friendly.’ These two trends sometimes seem incompatible. Each year, more companies are competing to be a poster company for Working Mother Magazine’s ‘Best Companies for Working Mothers.’ Brand U’s want more flexibility to balance work and family. However, companies want the banner that lists them in the top 100 family friendly companies while the reality is that competitive pressures on all of us are increasing.[i]

[i] Shellenberger, Sue, “There are Ways to Get Your Boss to be More Flexible,” Wall Street Journal, September 11, 1996, p. B1.

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