Brand U leadership can also be defined by circumstances. When a critical situation arises, a Brand U leader will arise. So today, we’re seeing Brand U leaders in all areas of an organization arising from the force of circumstances because of employee empowerment, corporate restructuring, information explosion, and pace of change.
Another common difference between a leader and manager is around the issue of control. A ‘control’ freak or micromanager has managed us at one time or another. This person focuses on work minutiae. He or she must bless every decision. Micromanagers control by policies, procedures, rules, ratios, matrices, formulas, models and straightjacket budgets. Innovation tends to suffocate in these atmospheres. Brand U leadership inspires, engages, dares, dialogues, and challenges.