Coaches as Leaders

Why are sports coaches becoming Brand U business leaders? One reason is that they succeeded as Brand U leaders in sports. So, isn’t Brand U leadership transferable? From the top to an organization’s bottom, Brand U managers spend more time coaching and building virtual project teams. They must constantly transform organizations and rebuild people systems. Often this doesn’t follow a mental cookbook, 1-2-3 process.

The Brand U leadership paradigm requires intuitive skills, engaging and inspiring each team member, and being flexible as coach/mentor/leader/manager as circumstances dictate. These are often abstract, left-right brain skills that many follow-the-rule bosses don’t get.[i]

[i] Bryant, Adam, “Business Advice from the Sidelines,” NY Times, March 6, 1998, p. C1.

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