Brand U Work in the Disruption Economy

Brand U Leadership Redux


  • Lead the cultural change or transformation
  • Make a case for cultural change
  • Use organizational design as part of the business strategy
  • Ensure the successful change effort is collaboratively, systemically, and competently managed
  • Promote a continuous learning and adaptation environment
  • Are keepers of the organizational vision.[i]

[i] Sherwood, John J; Hoylman, Florence M, “The Total Quality Paradox: Part Two ‑ How to Make Total Quality Work,” Journal for Quality & Participation, June, 1993, p. 82‑91.

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