Brand U Work in the Disruption Economy

Projectized Work

Projectized work then accelerated as customer, time, quality, communications, risk, technology, and performance requirements increased. Each decade emphasized different types of Brand U projects. In the 1950s, mega civil engineering projects were the craze. In the 1960s, aerospace projects consumed our interest. In the 1970s, it was telecommunication projects. In the 1980s, it was computer hardware projects. In the 1990s, death march software projects abounded.

And more recently, movie producers, city planners, product developers, lawyers, and secretaries conceive, plan, organize, and monitor their activities using project management principles and tools. Brand organizations are able to develop the next ‘new thing’ and Brand U’s position themselves ahead of the ‘new thing.’

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